I started AFTRDUSK after realizing that many of us love electronic dance music, raving, and festivals, but didn’t see ourselves reflected in the pashminas that were available. Not because those styles were wrong, but because they simply weren’t us.

Rave and EDM culture has always been about freedom, acceptance, and individuality. That includes every aesthetic - bold, colorful, minimal, or understated. AFTRDUSK exists to expand those options, offering a more subtle and refined approach to pashminas without taking anything away from the culture itself.

We’re currently in the process of finalizing our first collection and working closely with our manufacturing partners to bring the vision to life. While we’re not ready to launch just yet, we’re getting closer every day.

AFTRDUSK isn’t about fitting in, it’s about expressing yourself confidently exactly as you are.

-Dean Joyce